Hi, I'm Ashley — and I've been in your shoes.

I'm a wedding planner and online business manager with 17+ years in the wedding and events industry. While running my own wedding planning business, C + A Event Planning, I found myself doing what most wedding pros do — wearing every hat, managing every detail, and wondering when I'd actually get to breathe. That's exactly why I created Ashley Paul Co.

I'm a self-proclaimed Type A — and I wear that proudly. I've spent years streamlining operations, building airtight systems, and color-coding everything in sight (yes, labeled too). With a background spanning luxury weddings, floral design, and full event management, I bring a level of industry insight that a general VA simply can't. I know what your business needs because I've lived it firsthand.

Why Ashley?

Why work with an OBM who's actually been a wedding pro?

Because I'm not guessing at what your busy season feels like — I've lived it. I understand the pressure of back-to-back weekends, the client communication marathon, and the creative burnout that sneaks up when you least expect it.

I've worked with luxury wedding brands and growing creative businesses, and I bring that experience directly into supporting yours. My goal isn't just to take tasks off your plate — it's to help you build a business that runs with intention, so you can grow without burning out.

You deserve to love the business you built. Let's make that possible.