You don’t just need someone to take tasks off your list. You need someone who understands the bigger picture.
I’ve spent over 17 years working in the wedding industry — as a planner, as a floral designer, and as someone who’s built and run her own wedding business while also raising kids and managing all the behind-the-scenes that comes with it. That experience is exactly what I bring to every client I work with.
What strategic support looks like in practice
Depending on where you are in your business and what you need most, here’s what working together can include:
- Business operations consulting — clarity on how your business is structured, where it’s inefficient, and what changes would have the most impact.
- Pricing and positioning strategy — guidance on how to price your services with confidence and how to communicate your value clearly.
- CRM build, cleanup, and management — getting your HoneyBook, Dubsado, or Aisle Planner set up in a way that actually works for how you operate.
- Client management support — inquiry handling, communication systems, and onboarding processes that make your clients feel taken care of from the first touch.
- Social media strategy and support — not just scheduling, but helping you build a presence that reflects your brand and attracts the right clients.
- Content development — blog posts, email content, and marketing copy that sounds like you and serves your business goals.
- Administrative support — email management, calendar coordination, invoicing follow-up, and the day-to-day tasks that keep your business running.
Who this is for
This kind of support works best for wedding professionals who are past the “just getting started” phase and ready to build something more sustainable. Whether you’re a planner, photographer, florist, venue owner, or another creative in the wedding space, the common thread is usually the same: you’re good at what you do, you’re busy, and the operational side of the business is starting to cost you more than it should.
You don’t need to have a perfectly organized business before we start. Half the work is figuring out together what needs to be built.
I’m not here to hand you a generic playbook. I’m here to work alongside you, understand your specific business, and help you build something that actually fits the way you want to work.
Ready to talk through where your business is and where you want it to go?
photo credit: Megan Byrne Photography
