Blogging has been a cornerstone of my journey as a wedding planner. Over the years, I’ve written well over 300 blog posts, chronicling the beautiful moments, intricate details, and expert tips that define my work. Some of these posts have been updated or even removed to keep my content relevant and reflective of my evolving style and expertise.
For wedding photographers and planners, blogging is an essential tool.
While social media is great for sharing snapshots, a blog post allows you to delve deeper, showcasing the complete story of a wedding day or a styled shoot. It provides potential clients with a more comprehensive view of your work and style, highlighting your attention to detail and the unique touch you bring to each event.
Even though my blogging journey hasn’t always been consistent, it’s been invaluable in building my portfolio. Each post serves as a testament to the creativity and dedication that goes into my work, offering a wealth of inspiration and information to anyone who stumbles upon my blog.
The possibilities for blogging are endless.
You can narrate the story of the day, describe the couple’s vision, and highlight the incredible vendors who contributed to the event’s success. Despite being time-consuming and often a task that many dread, blogging can be made manageable by batching posts or planning with a content calendar. This approach has helped me maintain some level of consistency and keep sharing the stories that matter.
Here are some examples of blog posts you might consider:
- Real Wedding Features
- Highlight a specific wedding, showcasing the venue, decor, floral arrangements, and special moments. Include testimonials from the couple and details about their vision and how you brought it to life.
- Styled Shoots
- Share behind-the-scenes details and the creative process of a styled shoot. Discuss the theme, inspiration, and collaboration with other vendors.
- Vendor Spotlights
- Feature a specific vendor you frequently work with, such as a photographer, florist, or caterer. Share their work, why you love collaborating with them, and examples of events you’ve done together.
- Planning Tips and Guides
- Offer expert advice on various aspects of wedding planning, such as budgeting, choosing a venue, or creating a wedding timeline. Provide actionable tips and insights to help couples plan their big day.
- Trends and Inspiration
- Discuss current wedding trends, color palettes, or seasonal inspiration. Share your thoughts on how to incorporate these trends into a wedding while staying true to the couple’s style.
In the details and client journeys:
- Behind the Scenes
- Give readers a glimpse into your day-to-day work as a wedding planner. Share stories from events, challenges you’ve faced, and how you overcome them. This can help build a personal connection with your audience.
- Client Testimonials and Stories
- Share stories and testimonials from past clients, focusing on their experience working with you. Highlight the unique elements of their wedding and how you tailored your services to meet their needs.
- FAQs and Common Mistakes
- Address common questions and misconceptions about wedding planning. Offer solutions and advice to help couples avoid pitfalls and ensure a smooth planning process.
- Personal Reflections and Journey
- Reflect on your journey as a wedding planner, the lessons you’ve learned, and your passion for the industry. This can be a great way to connect with your audience on a personal level.
- In-Depth Look at Services
- Break down the various services you offer, such as full-service planning, day-of coordination, or design consulting. Explain what each service entails and how it can benefit couples.
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